Keeping small businesses on top of their cash
Our client came up with a simple solution. A single platform that could store information and experiences by different categories, making it easy for travellers to log their experiences on the go, and readers to access content more effectively.
Our client was quite a traveller and his friends were always asking for recommendations on places to visit. But the records of his trips were buried in different places. That’s when he came up with the idea for When I Went.
People love to travel and they love to share their experiences, often in varied formats, different platforms and multiple channels. This makes data retrieval harder in the long run. Our client came up with a simple solution: A single platform that could store information and experiences by different categories, making it easy for travellers to log their experiences on the go, and readers to access content more effectively.
Give travellers an the ability to share their experiences easily and quickly whilst travelling.
For the first release there was a tight budget. So we needed to get our priorities right. We needed to take our client’s vision and get it to users as quickly as possible. For this phase, the client wanted a Minimum Viable Product. But we weren’t satisfied with that. We didn’t just want to create an app that worked. We wanted it to be loved too.
We were required to include photos, video, audio, text, location and tags within the platform This was going to be a big task. Our advice was to just focus on the full capture-retrieve-share flow for one type of media.
From a technical point of view, we had to find a way to allow users to create stories offline. For sharing, we needed to provide a solution that didn't require an app download.
We began by mapping out the user stories. Then we logged and prioritised them. The whole app's experience is personalised to the traveller, with each story being based on the phrase “When I Went to…”
We designed a template that allows people to create stories based on location. When you’re offline, the app automatically generates tags based on the date and location.
Retrieving stories is incredibly simple, using filters and tags that make it easy for you to create a “shareable” collection. The more creative you are with your tags (think #Prague2014, #WithLucy or #ShareWithMum), the more the app comes to life. When you share an experience, When I Went generates a responsive web page, with a unique URL. You share using the iOS sharing menu (something every iOS user is already familiar with) and the person you share with receives a link.
The speed of development, budgetary restrictions and the technical and design challenges made it quite a journey. A journey which we worked closely with the client, constantly challenged each other. And we always kept the user in mind.
The result was a genuinely enjoyable project. And an app that’s helping more people to share their unique experiences.
Download the App and tell your friends where you went...
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