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Health Care / Mobile Development / 2017
StepJockey
Health Care / Mobile Development / 2017

StepJockey

Making the StepJockey app more viral in the workplace

StepJockey tackles the associated health risks of low physical activity in the workplace. Research shows that sedentary behaviour now kills as many people as smoking does, with office workers spending 60-80% of their time sitting.

Because climbing the stairs has so many health benefits, StepJockey set out on a mission to encourage both employers and employees to get fit within their workplace. A Harvard Alumni study shows that climbing just eight flights of stairs a day lowers average early mortality risk by 33% and just 2 minutes extra stair climbing a day is enough to stop average middle age weight gain.

Corporates often struggle with internal communication and the roll out and reporting of corporate wellness initiatives, so the new app and StepJockey offering needed to improve the way employers can spread the word of StepJockey whilst making their buildings healthier and more active without the need for large-scale investment.

The StepJockey ecosystem is made up of unique smart signs, digital communications pack and gamification platform. Despark helped StepJockey on their challenge to fight sedentary behaviour by redesigning and developing the gamification platform for iOS and Android.

The Brief

Digitally transform the app’s experience, making it more engaging for regular use and encourage users to invite new participators along to challenges.

From a technology perspective, the app needed to be redeveloped to work on the latest iOS and Android devices. The app also needed a strong development plan to grow and upscale with the business.

Digitally transform the app’s experience, making it more engaging for regular use and encourage users to invite new participators along to challenges.

The Approach

StepJockey already had a successful app which was making an impact on people’s fitness within the workplace - but there was a way to go to encourage more people to get on board with and to make StepJockey part of people’s working day.

We spent an intense few weeks re-discovering the business, its product and the market it sits within by holding workshops with the key business team and by gathering insights and user feedback. From this analysis we learnt that although users were enjoying the app, they weren’t making use of all the app's features, nor did they have a way of easily getting their colleagues on board to participate.

The app was free and easy to install already, so we carried out in depth analysis of the user journey to identify why the app wasn't being used regularly and what we could do to make it become a habit for employees. Based on our research we introduced a new step tracker that uses telematics to keep record of steps walked throughout the day. We developed a new reminder feature to support the tracker through helpful nudges to keep moving and for encouragement to meet activity goals set out for them.

When undergoing the redesign of the StepJockey app, we took into consideration the key specifics of iOS and Android as operating systems and users’ expectations from them in today’s smart phone generation. We catered the app’s presentation for each device including iPads so that people in the workplace had a good experience no matter where they were accessing. This also meant implementing a Native offline dashboard so that employees are not expected to use their data when wifi connection is unavailable.

The app had to make fitness fun, competitive and addictive (in a good way). All the information we’d already gathered enabled us to come up with different gamification strategies and user stories to solve StepJockey’s needs now, and in the future. In an agile manner we continued to test and experiment with new wireframes, user stories and design choices. We ended up with challenges that appealed to both sporty and un-sporty people which transformed the stairs in their building into the Mount Everest or the Eiffel Tower.

The new app as well as featuring the successful ‘office games’ and ‘around the world’ challenges where users can compete with colleagues and enter leaderboards, they can now intuitively invite their friends to participate in paid ‘mini challenges’. This new inbuilt feature opens up the B2C market for StepJockey, enabling everyone to engage with its features, whilst increasing virality levels and app downloads.

The insights from this led us to a couple of main pain points with the first version of the app. We needed to solve these in order to deliver StepJockey value from the project, and most importantly to make sure the customers enjoyed the app better.

The Result

The improved StepJockey activity app has the ability to impact more lives and businesses than before through the inbuilt invitation features and has widens its reach by opening up the app to the B2C market, opposed to the first iteration of StepJockey which was tailored for businesses taking part in company-wide challenges.

The new app helps employers around the world to encourage employees to improve their fitness levels and provides an improved platform for communication with a more intelligent way of tracking rich data for CSR reporting. From a recent challenge carried out by a global corporation we have recorded a 97% uplift in stair usage since  implementing StepJockey . Feedback includes “ It got the team moving more and it made me realise that you can achieve more with just a bit of effort. ”

The new product is simpler, more enjoyable and robust to grow with StepJockey as they tackle workplace fitness, one staircase at a time.

Visit the StepJockey website, download the app and read more about their corporate wellness offering.

Get in touch with us on contact@despark.com if you have a project in mind.

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Awards

Earlier this year, Baby Buddy was the recipient of an award at theinaugural AXA PPP “Health Tech & You” awards earlier this year in theheart of London at the Design Museum. BabyBuddy was the best entry in the “Pregnancy, Birth and Early Years” category.


Project Team

Producer
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Boris Kirov

Boris is our enthusiastic producer, who finds excitement in all vector based stuff, user experience, interface and motions. Nat...

Boris Kirov

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Lead Illustrator and Animator
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Mitko Chikakchiev

Mitko is the guy who makes everyone smile at the office through his positive attitude and friendly demeanor. With a creative ba...

Mitko Chikakchiev

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Project Manager
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Veli Ivanov

Veli is a straight-to-the-point professional who likes to get things done quickly and efficiently. He is responsible for both w...

Veli Ivanov

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