User experience is underrated. Yeah, you heard that right. Although lots of business owners talk about how important UX design is, designers often need to justify the expense of UX design efforts in front of stakeholders that don’t quite understand its impact on product performance and the company’s bottom-line.
So what is the value of UX design?
The short answer is: it depends who’s asking. The long answer you can get by reading through this blog post. So let’s dive in with the basics.
What is UX design and why is it important?
User Experience design is the process of creating designs that provide meaningful and relevant experience to users and assists them in achieving their goals more efficiently. User Interface, which is a part of UX (although not all-encompassing of the term) focuses solely on the visual and interaction design, aiming to please the user aesthetically.
User experience and user interface design is important because it affects how a person feels when interacting with a system, whether that’s a website or an application. An effective user experience (and, consequently customer experience) helps you ensure your can reach your business objectives by satisfying customer needs. Here’s a few more reasons why UX can make or break your business.
The business value of UX
UX design fosters conversions and ROI for your business
Whatever digital product or service you are offering, there are probably a dozen direct and indirect competitors fighting for the attention of the same users as you. And unsurprisingly, users will go for the option with the most user-friendly and frictionless solution. According to a recent Forrester research, better UX design could increase conversion rates up to 400%!
When we worked on improving the UX design of the MedUNIQA app, we focused on two main business goals:
- Increasing the number of user registrations
- Increasing the number of doctor’s consultations bookings through the app
By carefully analysing user journeys and competitors, just months after the release, monthly user registrations grew with 57% and doctor’s consultations bookings increased with 15%. Needless to say, more active users and more conversions meant more direct profit for UNIQA.