Move Into Digital
How do you move into digital when you’ve already got a successful business? Perhaps you need to diversify from bricks and mortar, or take your delivery platform into the pockets of your users: meet them where they are. You might need to adapt to new regulations or pockets of funding, or to combine outdated platforms into one digital product.
Although you have a lot in common with startups, you have other considerations to take into account when you’re thinking about transforming an existing business into digital or exploring a new market with an app. You may not have the agility of a startup, or the ability to take risks: you have reputation, staff and stakeholders to consider.
You’ve got this going for you
On the other hand, you’ve got experience, contacts and valuable relationships on your side and those are gold: you probably already have a wealth of research and data from your own end users, and these insights will help you focus on what your digital product needs to do first. If you want help thinking like a startup, check out our essential Discovery series.
Learn from others
It can be harder to visualise a new future direction if you already have a successful established business or nonprofit. That’s why we’d recommend taking some time to read through these stories of how others like you have made the move into digital in all sorts of inspiring ways.
Transforming a mental health and wellbeing support platform for children and young people with Kooth
Giving thousands of babies a better start in life with Best Beginnings
Creating a pioneering job marketplace for employers who embrace diversity with Vercida
Despark’s team is strategic, approachable, flexible, and responsive. Despark did incredibly well in helping us grow our vision into a reality.