Discovery
If together we can create something useful, the audience we can reach is limitless.
Over the last 10 years, working with clients all around the globe to create innovative products, we’ve learnt what works and what doesn’t. The best way to help our clients is to share our experience and our Discovery process is designed to deepdive into your business and ambitions and consider different creative approaches to test new ideas that bring true value to the user.
Understanding the problem
Every project is different and the approach we take reflects that. Our senior team will work with you in the same room to address each aspect of the project at hand, asking questions and creating a plan of attack. We’ll talk to key members of your project team, your audience and even your competition to get a full understanding of what we’re trying to achieve. Alongside this, we will conduct in-depth research to validate our understanding and challenge your assumptions.
During the discovery process we combine the expertise of our inhouse digital specialists with the intelligence taken from across your organisation to help define answers to questions like:
- What will bring value to your audience and stakeholders?
- What does success look like and how do we track it?
- How can we drive engagement with your product?
- How can we increase loyalty?
Finding the right way forward
The balance between having the space to learn and explore and the confidence to move forward is what defines our expertise. Once we have a solid understanding, we start creating new ideas. We’ll collaboratively work through each opportunity to understand its potential, weighing up pros and cons. Our most experienced team will drive the process forward to craft new ideas, ready for testing.
Validation through testing
By building interactive, tactile prototypes, we can explore our ideas in the real world. This allows us to move away from what could be, and towards what will be.
During this stage we will be talking about how we are going to bring the idea to market. This means building a robust plan of attack for delivering the new idea; including specification documents, concept designs and project plans. These can be used to better understand the commitment you are about to make, enhance a tender process or even gain investment in your idea.
Getting to market
Once you’re ready to start building something, our team of designers, developers and testers are on-hand. If you have your own team, we can make sure that they have all the tools they need to bring your project to life through technical and functional specifications and design guidelines.
Delivering long-term value
Design requires time in order to deliver its full value and while we can immediately start measuring performance from launch, the need to dial-up that performance never ends — enhancements that can be unlocked through A/B testing, analysis, and optimisation progressively improve results and that’s what successful products need. We can work with you on a long-term basis to support the future growth of your product and be an invaluable part of your team.
