Define your monetisation and analytics strategy to maintain engagement and encourage growth.
After an initial discovery phase to tease out your requirements, we develop strong future-proofed design strategies. Our design team has a deep understanding of digital design and user behavior with experience in numerous industries. We design through an iterative process; mind mapping ideas to find opportunities and market niches, creating concepts to showcase our ideas and building prototypes of our creations, bringing ideas to life through touchable, interactive demonstrations.
We love working closely with our clients to identify the real opportunities for disruption or clearly define the Minimum Viable Product (MVP). We explore what the core strengths of your product are, to make sure we optimise for them. It’s a reductive process that maps out the key aspects of your product: what it is, who it is for and when/where it will be used. This helps the team narrow down and create consensus around what the product will be.
Having a successful product doesn’t stop there, we also help to define the monetisation and analytics strategy to maintain engagement and encourage growth. We’ve outlined a few of the things we look at within the project:
Advise a monetisation strategy for ROI and growth
Suggest pricing models based on user base and product strategy
Suggest optimisations for increase in revenue for existing services
Suggest promotions (bundled pricing, discounts) or other means to grow the user base while still generating revenue
AppStore pricing strategy
Tiered pricing strategies
Develop an analytics strategy to make smart decisions
Integrate Woopra/Mixpanel/Google Analytics and configure it
Define key KPI and metrics which have to be tracked and come up with a review system to drive change and optimise performance
Read our tips on how to master product development