Towards an omnichannel insurance experience

3 key elements for a user-first omnichannel approach

 

We’ve devised this guide for those insurance companies that understand the potential of digital and are moving towards a user-centered omnichannel communication with customers. Based on everything we learned for the last 14+ years about building digital experiences, we’ll cover:

 

• What’s with the omnichannel buzz? And what is the difference between multichannel and omnichannel?
• What makes the young insurance customers so different? How to adapt online and offline channels for different user groups? 
• What are the three key elements for achieving a user-first omnichannel experience?